Clive Reddihough FCIM

Vice Chair, Chartered Institute of Marketing, South East Region


Like most businesses, marketing expert Clive Reddihough has witnessed significant changes in the marketing landscape over the last few years. As a Fellow of The Chartered Institute of Marketing (CIM), Vice Chair of CIM, South East Region and MD of marketing agency FMS, Clive finds marketing dynamic, vital and vibrant on the one hand, complex, ever-evolving and sometimes a little frustrating, on the other!



Session Details

Putting Marketing at the Heart of your Business

In this session you’ll find out how to make your marketing work harder for you and get a better return from your marketing investment, with practical advice and tips on how to:

  • Align your marketing activity with your business objectives
  • Use the fundamentals of marketing to ‘power up’ any marketing activity
  • Make use of the full marketing mix to good effect for your business
With so many choices available, it can be difficult for businesses to decide what steps they should take when it comes to marketing. Many of these options can be promoted as being the one thing that is vital to business success, so how do businesses know which one – or which ones – are best? Often, it’s tempting to reach out and grab the opportunities that shout loudest. The desire to do something can take over, and before you know it, you’re off on a journey without really knowing where you’re going.

Sound familiar? Then it could be time to stop, or at least pause your marketing activity, take stock and find out how you can make your marketing work harder for you.

Benefits of attending this session: 
  • Attendees will come away with practical advice on how to use marketing to help achieve their business objectives
  • Provides an understanding of the fundamentals of marketing and how to apply them to good effect
  • Tips on how to tap into the full marketing mix, achieving more and wasting less


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