Creative Director, Lemon Creative
Drew Selman is a Creative Director with over 30 years personal experience in branding and runs Lemon Creative, one of Kent and the South East’s leading full service graphic design agencies. He has worked with and developed some of the UK’s most iconic brands (including Hornby, Confused.com, Airfix, Corgi, Santander and Scalextric) and continues to support them as well as guiding other businesses to become more outstanding and successful. An ardent advocate of all things printed, he has won multiple national awards for creative design and printed solutions, that are testament to the power and benefits of tactile communications as part of a marketing mix.
Print Power. How to get Print Working in your Marketing MixJohn Hendry - Room C: 12.45pm - 1.15pm
In a digital world, it’s tempting to write off
print as an expensive add-on. But neglect it at your peril. Drew Selman of
leading agency Lemon Creative explains why major digital brands are using print
to drive online traffic, and shows you practical ways to use up-to-date print
techniques to boost results from your digital campaigns.