Alex Pratt

Chairman, Institute of Directors South Region & Founder of Serious Brands


Alex is a serial entrepreneur and adviser to Governments.  He was the catalyst behind the re-branding of Britain, was national Chairman of the Business Link Assessment Panel, and runs several innovative businesses. 

Alex was founding Chairman of the Peter Jones National Enterprise Academy and the LEP Network.  He chairs the 10,000 strong business collective Buckinghamshire Business First, the leading UK Built Environment Consultancy West Waddy ADP, and is Chairman of the IOD South Region.

Awarded an OBE for services to business and education, he holds the Queen’s Award for Enterprise Promotion.


Session Details

Space, Pace and Grace: Leading in the Era of Brexit and Trump

Astor Suite: 11.15am - 11.45am

Are you running ever faster and harder to stand still, while all the time watching your inbox flood with thousands of unanswered emails? Alex will share his personal experience of leading multiple organisations at the same time offering surprising insight and conclusions about what it takes to thrive as an entrepreneur determined to make a difference today.

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