Get more value from your marketing

Business marketers visiting Kent Vision LIVE can benefit from a full morning of free workshops, designed to help them get even more value from their marketing activities. Three expert sessions will focus on marketing strategy, selling via social media and effective search marketing, presented by specialists from the Chartered Institute of Marketing (CIM), Zoodikers and Reflect Digital as part of our new Marketing LIVE stream.

Later in the day, you can gather even more marketing ideas in Google’s Digital Garage tutorials and Louise Fowler’s lunchtime keynote on building a unique a customer experience.

See below for full details, then CLICK HERE to register in advance and pre-book your chosen sessions in advance.

FREE WORKSHOPS: WEDNESDAY 11th MAY 2016

10.30-11.00am
Successful Marketing in 3 Simple Steps
- Clive Reddihough FCIM, Chair - Chartered Institute of Marketing Kent Branch

When it comes to marketing, today’s businesses are faced with a bewildering number of choices: emerging technologies and new innovations; ever-evolving social media channels; the temptation of free online marketing tools; the choice between online of offline marketing, or both.

These developments help to keep marketing dynamic, vibrant and in touch with changing consumer behaviour – but the number of decisions that now need to be made can also leave businesses feeling confused and paralysed.

By drawing on some fundamental rules of marketing, Clive Reddihough from CIM explains how to successfully navigate the maze by applying 3 simple steps.

11.15-11.45am
The World of Social Selling: Know > Like > Trust > BUY
- Katie King, Managing Director, Zoodikers

In a smartphone-dominated world where customers have taken control, successful businesses need to live by the new social selling mantra of 'Know, Like and Trust'.

They need to adopt marketing tactics to build thought leadership, to provide customer value by exploiting data and to leverage warm introductions.

Leading business and digital marketing consultant Katie King explains why you need to stop thinking of social media as a 'fluffy' layer of general awareness and start treating it as an important lever for developing trust and securing new customers.

12.00-12.30pm
Get Yourself Noticed with Effective Search Marketing
- Becky Campbell, Founder of Reflect Digital

A 30-minute overview of the search market place, which promises to be both illuminating and fun - presented by Becky Campbell from Reflect Digital, one of KM’s Top 30 Under 30!

Focusing mainly on search engine optimisation (SEO) but also touching on paid search (PPC), Becky will provide some brilliant tips that can be implemented immediately into your strategy.